Reasons Why You Should Consider a Career in Search Engine Marketing

Although the name of this article is ‘Considering A Career In Search Engine Marketing’ it’s necessary to stress that there are in fact two distinct areas within ‘some research‘, namely: Search Engine Optimization (search engine optimization) and Search Engine Advertising.

Industry experts have mixed opinions as to the way ‘search’ should be defined but for this article Search Engine Marketing covers both Search Engine Optimization (also known as natural search) and Search Engine Advertising (also known as pay per click, sponsored, or paid search). 

Background To Search Engine Growth

It looks like the Internet has been around forever and that having a search engine to look for information is presently a standard day to day activities. But it is easy to overlook that Yahoo! merely celebrated its 12th birthday in March 2007 which Google celebrated its 10th birthday in September 2007. You just need to check out the number of additional products and services that they offer now to realize how quickly the business has increased!

After the search engines first launched, their results pages were based on their own proprietary algorithms. As the significance of the search engines to site owners increased so did the desire to be highly ranked in the search engine results. This lead to the growth of search engine optimization companies that would provide a service to maximize a website to maximize its positions in the search engine results.

As a result of the initiation of the first Pay Per Click Search Engine by Goto in 1998 (renamed Overture and currently owned by Yahoo Search Marketing) this cause an opportunity for SEO companies to add another service by managing the Pay Per Click campaigns for their clients. Besides, it led to new Search Engine Marketing (SEM) businesses starting up who only specialized in handling Pay Per Click campaigns.

Of course, wherever there’s growth within an industry there is also an opportunity and none more so than the job opportunities which are now being created as a result of the phenomenal growth of the Internet and search engines.

Which Are Your Job Opportunities?

In addition to job opportunities within the Search Engine Marketing businesses, it is getting more common to see some traditional marketing and advertising agencies offer search engine related jobs. Besides, there are now specialist digital media companies supplying search engine marketing solutions. Corporate companies are also starting to recruit their own Search Engine Marketing experts to work in-house and this tendency is expected to keep on growing.

Which Type Of Skills And Attributes Will You Need?

The type of skills and attributes required will depend on how specialist the work function is and also the level of the occupation. Though a lot of companies will want experience in the job discipline, many others will be trying to find well-motivated, flexible people with the capability and desire to master fast.

For the more technical roles (such as a Search Engine Optimisation Specialist) a specialized foundation in HTML, programming, or IT may be required although the level of history required will vary from company to company

For the more marketing-related roles (for example handling a sizable pay-per-click campaign for a client) good business skills, an analytical and enquiring mind, imagination, lateral thinking, and solid goods and project management skills are almost always excellent features to have. These transferable skills may have been obtained from a wide range of experiences across different businesses.

However, one predominant attribute to possess is the ability to deal with change. Things change so quickly inside the search engine business, with new products and services launched on a regular basis in addition to updates to the search engine’s algorithms, that you’ve got to be able to respond quickly and examine what the numerous changes will mean for your clients.

Can I Have Enough Experience?

Bear in mind that there are not a lot of people within the industry with more than five years experience of paid search or ten years experience of search engine optimization because the business is quite much still in its infancy! Therefore, when you have little search engine business experience many companies (big and little) may be eager to provide their own training programs for you if you show the desired aptitudes and attitudes.

Additionally, companies may also look favorably at applicants who have experience of working in a specific business sector or customer group since they have an understanding, knowledge, and understanding of their market sector.

In Summary

If you’re looking for a change of business in your existing role within Revenue, Project Planning, Account Management, Business Development, etc., or you’re seeking to learn some new skills within a fast-moving business, there are a few exciting career opportunities available within Search Engine Marketing.

2021-02-03T12:55:21+00:00 Digital Marketing|